It’s easy to make mistakes when creating great trade show displays. There is a lot to learn, and most importantly, you need to pay close attention to the pulse of the market or the risk becomes irrelevant. Keep in mind that it is easy to let some basic knowledge fall through. Whether you are new to the field or a professional designer trying to refresh a year, these five common mistakes will help remind you when choosing a gift for your trade show exhibit. When your company makes a promotion, it’s important what.
Mistake #1: Confusing Low Cost With Great Value
Just because the cost of an item is very low does not mean it is a good value. If you have visited a meeting before, you will almost certainly encounter a pen exhibition where the show does not work. They may hurt your hands, they may break, they may leak, or they may not write at all, but their quality is not good. It’s quite possible that the person who decided to buy them thinks the company has a high income, but can the project strengthen the company’s brand? Remember that every item you give will be reflected in your company. Pick only the things you know will leave a positive impression on your booth.
Mistake #2: Failing To Quickly Sort Qualified Leads From The Merely Curious
Giving up anything is a great way to showcase traffic to your trade show. The problem is that if you can’t classify this traffic once you get it, you end up giving the product and time to potential customers who can’t. People are naturally attracted to anything that is free; if you just give something that is free, you won’t see good results. Instead, train your trade show booth staff to learn how to earn potential customer qualifications quickly and efficiently. They should be able to see at a glance if anyone might buy or just visit a trade show for free goods.
Mistake #3: Giving Something For Absolutely Nothing
Don’t let your visitors pay for your gifts, but let them give you some reward: their contact details. When they take things away from you, whether it’s a pen or a coffee cup, you have to make sure you can contact them later. Get their business card, or ask them to fill out the contact form at the trade show fair. If you let them go without getting their details, you won’t be able to follow up and drive sales back home.
Mistake #4: Forgetting To Distinguish Your Loyal Customers
Whenever an existing customer visits your trade show booth, you should have something special to show you how important you are to their business. No matter what you give them, it should be better than giving you new prospects. You want them to know how much you value your business. Never forget that while new prospects will drive your business, your old and loyal customers are your foundation.
Mistake #5: Losing Track Of Your Goal
When you pick and present any gift in a trade show exhibition, the most important thing is to remember the intent of the gift. This is something that keeps your company famous in front of visitors, reminding them who you are and what you offer. This goal should determine what you choose and the quality of your choice. Forget this, no matter how you avoid these four other mistakes, you can see that profits are greatly reduced.